Media Monitor
Transforming Media Analysis with AI
Media Intelligence Redefined with Media Monitor
Media Monitor is a state-of-the-art web application engineered to redefine how businesses understand their media coverage.
Media Monitor leverages advanced Generative AI technology to provide insightful, accurate, and comprehensive media analytics in an intuitive, user-friendly interface.
WHAT IS Media Monitor?
Media Monitor is your strategic partner in media management. It empowers users to analyse the sentiment and share of voice for their clients across various media platforms.
With Media Monitor, you can effortlessly track your brand’s media presence, gauge public sentiment, and stay ahead in your industry.
Improve Efficiency
Significantly reduces the manual processing of articles
Cost Effectiveness
More affordable than traditional media monitoring solutions.
Automated Reporting
Ease of creating client-ready presentations with critical data insights.
How Media Monitor Helps
Media Monitor simplifies and enhances the process of media tracking and analysis through a sophisticated yet user-friendly web interface.
Here’s a step-by-step breakdown of how our solution transforms raw media data into actionable insights:
Client and Query Setup
Client Profiles: Users can add multiple clients to their system, each with unique profiles that cater to specific monitoring needs.
Customised Queries: For each client, users generate tailored search queries using categorised keywords. These queries are designed to capture the most relevant media coverage, focusing on specific industries, products, or competitors.
Verification and Customisation
User Verification: Before finalising the data, users have the opportunity to review the AI’s findings. They can verify the correctness and relevance of the extracted information, ensuring accuracy in reporting.
Customisation Options: Users can adjust parameters and refine AI responses to better align with their specific requirements, enhancing the personalised experience.
Comprehensive Reporting
Share of Voice Analysis: Understand how much media attention your clients are getting compared to competitors. The Share of Voice metric is calculated and visualised to indicate market influence.
Presentation-Ready Reports: Automatically generate sleek, custom-style PowerPoint presentations that incorporate all analysed data, including Share of Voice and overall sentiment, formatted for direct use in client presentations and strategic meetings.
Generative AI-Powered Analysis
Sentiment Analysis: Each article is analysed for tone and sentiment. The AI classifies sentiments as positive, negative, or neutral, providing a sentiment score that helps gauge public perception.
Theme Extraction: The AI identifies and extracts key themes and topics from each article, offering insights into the main discussions surrounding your client or industry.
Article Summarisation: Get concise summaries of articles that highlight the most critical information, saving time and making content easier to digest.
Intelligent Article Retrieval
Advanced Search Capabilities: Utilising the latest in search technology, Media Monitor scans a wide array of online news sources and press outlets to gather articles that match the defined keywords and criteria.
Real-time Updates: The system continuously monitors for new articles, ensuring that users receive the most up-to-date information.
Ongoing Monitoring and Alerts
Continuous Monitoring: Keep tabs on your media landscape as it evolves. Media Monitor provides ongoing tracking and alerts to inform users of significant changes or new data points.
Dashboard Overview: Access a comprehensive dashboard that displays real-time analytics, trends, and a snapshot of your media coverage’s health.
Why Choose Media Monitor
Media Monitor stands apart with its ability to not only find but also thoroughly assess articles, providing actionable insights that go beyond basic monitoring. Its flexibility in source and topic configuration makes it an ideal tool for not just media tracking but also in-depth research.
This scalable solution brings enterprise-level capabilities to businesses of all sizes, making it particularly attractive for smaller agencies seeking cost-effective tools.
Read our case study with Watterson PR to see how Media Monitor has revolutionised their media tracking processes, offering them unprecedented insights and efficiencies.
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Get Started with Media Monitor
Ready to transform your media analysis strategy?
Request a demo today and experience the future of media monitoring tailored for your business needs.
